Internships Description

The Internship Program: Language and Work

As global trading is increasing among various countries, it is becoming increasingly important for individuals to know a foreign language. To master conversational and writing skills is crucial in a workplace environment.

This program offers students the opportunity to develop communication skills, gain a different perspective of living and working in a different culture, and to develop effective functional skills in a specific field.

A language competency exam will be given upon your acceptance into the program. The results of this exam will determine your placement in CLIDA's instructional program.

Interns will spend between 8 weeks in their internship placements. They will assist the organization, agency or business to which they are assigned. The company will help you learn the functions of the business and your role in it. Students will be required to keep a journal of their experiences, submit copies of functional reports prepared for the company, and prepare a final report summarizing all of their activities and projects, with relevant comments on their experiences. Upon completion of the program students will have earned, depending on language levels taken, between 6 to 9 credits.

NOTE: All internships are unpaid.

International Marketing Internship

The International Marketing Interns will have an opportunity to demonstrate their ability to think strategically, problem solve, and utilize their qualitative and quantitative analytical skills, while working in a team environment. Interns will be assigned to the highly competitive "foreign language marketplace," and will participate in all pre-launch marketing and service research to determine how to best promote new services. After the launch, they will review the new ads in order to capitalize on current market opportunities.

Marketing Interns will:

• Develop new partnerships and clientele,
• Create new joint marketing efforts with existing partners,
• Provide critical input on how to grow their partnership programs,
• Identify services and programs to improve campus life for students,
• Design new courses or services to accommodate clients,
• Develop new advertising approaches for prospective students, colleges and universities,
• Maintain the availability of courses and services to clients at all times,
• Develop a system for pricing the courses and services to reflect cost, the competition, and the customers' ability to purchase services, and
• Provide appropriate follow-up service to ensure customer satisfaction.

Interns will also have the opportunity to work in one or more of the following areas relating to the foreign language industry, product management or international study abroad, such as: Marketing Communications, Market Research, or Business to Business Planning.

e-Marketing/Web Design Internship

The e-Marketing/Web Design Interns will have the opportunity to maintain the company's Web site, and:

• Design and deploy e-mails, newsletters, sales communications,
• Spearhead all online marketing efforts,
• Assist in the creation of an e-Marketing model that will aid the company in having greater exposure and visibility, improved customer service, and increased revenue,
• Analyze current online marketing presence,
• Web site content, graphics, navigation and page design,
• Work closely with the Marketing/Communications department to design all outside sales presentations,
• Coordinate e-Marketing projects and implement online marketing strategies as directed by the Marketing Director.

Graphic Design Internship

The Centro Linguistico Italiano Dante Alighieri, (CLIDA), will provide graphic design interns with an opportunity to gain work experience in Italy and to expand their resume to include international exposure. Graphic design interns will work on a wide variety of projects including:

• Web design,
• Internet functions,
• e-Consulting,
• Promotional Materials,
• Advertisements,
• Brochures, and
• Marketing collateral materials.

Internet Consulting Internship

Interns with knowledge of Internet technologies and with strong computer skills, excellent editing, writing, presentation and communication skills, will assist directors and marketing staff members in developing a comprehensive internet marketing plan. They will have an opportunity to:

• Coordinate internet promotional mailings, (from conception through distribution),
• Collect and analyze data,
• Develop and evaluate internet service,
• Review internet market research, and
• Participate in the general day-to-day office operation.

International Business Development Internship

The International Business Development Interns will have an exciting position that combines business development, marketing, and account management responsibilities for the college student currently studying marketing, business or international business. Interns will have an opportunity to:

• Develop new partnerships and clientele,
• Propose and implement marketing plans with existing clients,
• Expand partnership programs,
• Assist in establishing new business partnerships,
• Respond to the requests of existing partners,
• Jointly develop and execute marketing programs with partners,
• Assist in the negotiation of business agreements and contracts,
• Develop and maintain contacts within each client's organization,
• Assist with writing joint partner press releases, and
• Periodically visit with clients to strengthen relationships and discuss new potential opportunities.